WHAT WAS THE MOTIVATION BEHIND THIS DEVELOPMENT?
Frans Dreyer, Senwes’ Grain Brokers Manager says the App was motivated by customer needs. “Currently we send out market information via email and sms. Both of these channels have inherent constraints, from a cost and accessibility point of view. The App provides live, “fresh” as it were, information in real time, all the time for free. The client no longer has to contend with the 15 minute delay of price information. As an industry trend-setter we felt it imperative to develop this solution for our clients.”
IS THE SENWES GRAINLINK APP USER FRIENDLY?
Frans adds that the app is extremely user-friendly. “We are aware that certain sections of the market might be technologically challenged and not predisposed to app technology, however, the app is very easy to navigate. All sections are indicated clearly, the content of the app is structured, easy to read and includes familiar terminology, which should make the client experience enjoyable and informative. However, if this still sounds a bit foreign to some clients, they are welcome to call one of the Senwes Grainlink brokers who will guide them through the process step by step.”
WHAT MAKES THE SENWES GRAINLINK APP UNIQUE?
Frans says that the app will be updated and improved upon constantly. There is always room for improvement and we will ensure that we remain at the cutting edge of the market to bring the client the latest developments and advantages. This app is definitely unique in terms of is structure, composition and the quality of the information and user friendliness of the entire experience.